In the rapidly evolving financial technology landscape, Figure has emerged as a pioneering non-bank lender, offering innovative solutions that leverage blockchain and artificial intelligence (AI) to streamline lending processes. This comprehensive review delves into Figure’s core offerings, including the Figure Home Equity Line of Credit (HELOC), crypto-backed loans, technological innovations, customer experience, and industry recognition.
Company Background
Figure is headquartered in New York City, with additional offices in San Francisco, Reno, Charlotte, and Helena. Since its inception, the company has originated over $14 billion in loans across 49 states and Washington, D.C. Figure’s mission is to enhance efficiency, reduce costs, and provide transparent financial solutions to consumers. By integrating advanced technologies such as blockchain and AI, Figure has positioned itself at the forefront of the fintech industry.
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Core Product Offerings
Figure Home Equity Line of Credit (HELOC)
The Figure HELOC is a standout product that allows homeowners to access their home equity through a fully digital application process. Unlike traditional HELOCs, which often involve lengthy paperwork and in-person visits, Figure’s HELOC can be completed online in minutes, with funding available in as few as five days.
Key features of the Figure HELOC include:
- Fixed Interest Rates: Borrowers benefit from fixed interest rates, providing predictability and stability in monthly payments.
- Flexible Loan Amounts: Loan amounts range from $15,000 to $400,000, catering to various financial needs.
- Transparent Fee Structure: Figure charges an origination fee of up to 4.99%, varying by state and credit profile. There are no maintenance fees or prepayment penalties.
- Flexible Draw and Repayment Terms: Borrowers are required to take an initial draw of the full approved amount but can make additional draws as they repay the principal during the draw period, which lasts up to five years. Repayment terms range from 5 to 30 years.
The Figure HELOC is particularly advantageous for homeowners seeking a convenient and efficient way to tap into their home equity. Figure has redefined the traditional home equity loan process by offering a streamlined digital experience, competitive figure heloc rates, and flexible terms.
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Crypto-Backed Loans
In response to the growing popularity of cryptocurrencies, Figure offers crypto-backed loans that enable individuals to leverage their Bitcoin (BTC) or Ethereum (ETH) holdings as collateral. This product allows crypto investors to access liquidity without selling their digital assets, thus avoiding potential tax implications and maintaining their investment positions.
Key aspects of Figure’s crypto-backed loans include:
- No Credit Score Requirement: Eligibility is determined based on the value of the crypto collateral rather than traditional credit assessments.
- Flexible Loan Terms: Borrowers can choose from various repayment options, including interest-only payments or deferred interest payments until maturity.
- Secure Custody of Assets: The crypto assets used as collateral are held with qualified custodians and are not rehypothecated, ensuring that borrowers retain ownership and potential appreciation of their investments.
- Quick Access to Funds: The application process is fully digital, and in many cases, it is approved same-day, providing borrowers with prompt access to funds.
Figure’s crypto-backed loan offering caters to the needs of modern investors seeking flexible and efficient financing options. By integrating digital assets into its lending platform, Figure continues to innovate and expand its product suite.
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Technological Innovations
Figure distinguishes itself in the fintech landscape through the strategic integration of cutting-edge technologies, particularly blockchain and artificial intelligence (AI), to enhance its lending services.
Blockchain Technology
At the core of Figure’s operations is the Provenance Blockchain, a public, decentralized, proof-of-stake blockchain designed specifically for the financial services industry. This technology ensures secure, transparent, and efficient processing of financial transactions, underpinning various aspects of Figure’s operations, including loan origination, servicing, and financing. By leveraging blockchain, Figure reduces the need for intermediaries, thereby lowering costs and increasing transaction speed.
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AI-Powered Lending
Figure has embraced artificial intelligence to revolutionize the lending process. By integrating AI models, including those developed in partnership with OpenAI’s GPT and Google Gemini, Figure automates many traditionally manual processes, significantly reducing the time and cost associated with loan approvals. AI algorithms evaluate a borrower’s creditworthiness by analyzing vast amounts of data, including financial histories and market conditions, to deliver rapid and accurate decisions.
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AI-Powered Chatbot
To enhance customer service, Figure has implemented an AI-powered chatbot that assists customers throughout the application process. This virtual assistant is available 24/7, providing instant answers to queries about loan products, application status, and account management. The chatbot is designed to handle complex queries and escalate to human support when necessary, ensuring a seamless customer experience.
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Partnerships and Collaborations
Figure’s technological advancements have attracted partnerships with several prominent financial institutions and platforms, expanding the reach and impact of its lending solutions.
Lending-as-a-Service (LaaS) Platform
Through its Lending-as-a-Service (LaaS) platform, Figure offers its advanced lending infrastructure to other companies. Using Figure’s software solution, this platform enables lenders to originate HELOCs based on their desired loan terms, pricing parameters, and fulfilment requirements. Notable collaborations include partnerships with CMG Financial, CrossCountry Mortgage, Fairway Independent Mortgage, and The Loan Store, allowing these institutions to integrate Figure’s technology into their lending processes.
Houzz Partnership
Figure has also partnered with Houzz, an online home remodelling and design platform, to make HELOCs more accessible for homeowners undertaking renovation projects. This collaboration integrates Figure’s digital HELOC financing into the Houzz platform, providing homeowners with streamlined access to funds for their renovation needs.
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Customer Experience
Customers consistently praise Figure for its intuitive and efficient lending processes. The online-only application for HELOCs and crypto-backed loans eliminates the need for physical paperwork and in-person visits. Borrowers appreciate the speed at which funds are disbursed, often within a few days of application approval. Testimonials highlight the ease of the process and the helpfulness of customer service.
However, some customers have reported challenges with customer service responsiveness. For instance, a review from February 2024 expressed frustration over communication delays during the application process. These mixed reviews indicate that while many customers have positive experiences, there is room for improvement in customer service consistency.
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Industry Recognition
Figure’s innovative use of AI and blockchain has earned it recognition from financial industry leaders and media outlets. The company has been featured in Forbes’ Fintech 50 Most Innovative Fintech Startups and Fast Company’s Most Innovative Companies in Finance & Personal Finance. Additionally, Figure received accolades such as Best Overall HELOC and Best Online Experience from Investopedia in 2025.
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Conclusion
Figure’s strategic integration of blockchain and AI into lending practices has set a new standard for fintech companies. By offering fast, transparent, and secure financial solutions, Figure is addressing modern consumers’ needs and influencing how financial institutions approach digital lending. Whether through HELOCs, crypto-backed loans, or strategic partnerships, Figure continues to innovate and lead in the financial technology landscape.
Frequently Asked Questions(FAQs)
What is Figure’s Home Equity Line of Credit (HELOC)?
Figure’s HELOC allows homeowners to access their home’s equity through a fully digital application process. Borrowers can receive funds in as few as five days, with fixed interest rates and loan amounts ranging from $15,000 to $400,000. Repayment terms vary between 5 to 30 years.
How does Figure determine the value of my home for a HELOC?
Figure uses Automated Valuation Models (AVMs) to assess your property’s value, eliminating the need for traditional in-person appraisals. This approach streamlines the process and helps you access funds faster.
What are the eligibility requirements for a Figure HELOC?
Applicants must be employed, self-employed, or retired, with a minimum credit score of 640 in most states. The property can be a primary or secondary residence. Investment properties are also eligible, requiring a minimum credit score of 680.
Can I obtain a HELOC on a home that is fully paid off?
Yes, Figure offers HELOCs even if your home is fully paid off. They provide both first liens and subordinate (second) liens, allowing you to leverage your home’s equity.
What is a crypto-backed loan from Figure?
Figure’s crypto-backed loan allows you to use your Bitcoin (BTC) or Ethereum (ETH) holdings as collateral to access cash. You can borrow up to 75% of the value of your crypto at fixed interest rates ranging from 12.5% to 15%.
Are there credit score requirements for crypto-backed loans?
No, Figure does not require a credit score check for crypto-backed loans. Eligibility is determined based on the value of your crypto collateral.
