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    Home » ‘Altseason for TradFi’ Underway As Investors Look To Rotate Profits Into Riskier Bets: Bitwise CIO Matt Hougan
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    ‘Altseason for TradFi’ Underway As Investors Look To Rotate Profits Into Riskier Bets: Bitwise CIO Matt Hougan

    Benjamin LeeBy Benjamin LeeJuly 30, 2025No Comments2 Mins Read
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    The chief investment officer of crypto asset management firm Bitwise, Matt Hougan, says traditional finance (TradFi) companies are on the hunt for higher returns in the cryptocurrency space.

    In a new interview on The Wolf of All Streets, Hougan says that after making “tons of money” in Bitcoin exchange-traded funds (ETFs), TradFi firms are now seeking alternative opportunities in the industry.

    “They made all this money. All this money flowed into Bitcoin. The price went up a 140%. And what are they going to do?

    They’re going to rotate into like Kellogg’s [stock]? No, they’re going to rotate into Circle and Ethereum and treasury companies. And now ETH treasury companies. And now Solana treasury companies…

    It’s going to go all the way. It’s altseason in TradFi for sure.”

    The Bitwise CIO says the trend of investing in crypto treasury companies is in an early phase. According to Hougan, the trend is only going to accelerate in the coming months.

    “And I know that’s counter to the media narrative, which feels like we’re peak bubble, we’re, you know, March 2000 in the internet. But we’re not. We’re 1998. Like, people are still just getting excited.

    The amount of flow that comes through my inbox is incredible. And if you’re bullish about crypto generically, why would you think this trend stops? If I think Bitcoin is going to $200,000, do I think this treasury trend increases or decreases? It’s almost like a self-reinforcing loop until it gets overblown. And I don’t think we’re there yet.”

     

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    Disclaimer: Opinions expressed at The Daily Hodl are not investment advice. Investors should do their due diligence before making any high-risk investments in Bitcoin, cryptocurrency or digital assets. Please be advised that your transfers and trades are at your own risk, and any losses you may incur are your responsibility. The Daily Hodl does not recommend the buying or selling of any cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing.

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